Channel 4 – Aeroplane graveyard.
The colour of the ident had an orange feel to it, this is because the ident is set at sunset, it may have been set at sunset because the makers wanted it to look the way it does. The only text or typography is a very subtle Channel 4 logo made from strategically placed planes to make them look the logo. The tempo of this live action ident starts off quite quickly as we’re flying over a desert landscape before slowing down as we reach some stationary aeroplanes, the only real theme I can see in the ident is the colour. When it comes to sound, it starts of with a barren sounding wind sound to go with the shot of the desert before a bit of music kicks in, the music gets stronger as we reach the group of planes, the music gets more intense as there is the sound of a plane taking off as a plane is seen taking off in the background. There’s no real story or action, the ident is just one big shot of an “aeroplane graveyard”. The target audience is Channel 4 watchers, it was shown on Channel 4, so the only people to see it are already on the channel, but all channels advertise themselves in this way. The ident would be shown before any Channel 4 show, so things such as The Simpsons or Hollyoaks, but it is only shown on Channel 4, but none of their sister channels, such as E4, so it wouldn’t be shown before shows such as How I Met Your Mother or The Big Bang Theory.
Dave – Red Dwarf
The colour of the ident changes slightly as we visit different parts of the ship, however the general theme to the colours is that which you would generally find on a ship, a submarine or sci-fi space ship, bronze, silver, golds and reds. The only typography in the ident is that of the Dave logo, which the characters interact with in their own different ways. The ident was shot live action with real actors from the Red Dwarf TV series and the tempo of the ident is at a fair pace, as each character interacts with the logo in a different ways, the tempo of what they do will obviously be different from each other, but not much is happening and the camera never moves, so there is no noticeable tempo to the ident. The theme of the ident is obviously that of the show Red Dwarf and the only sound effects are those that the actors make, for example, Cat uses a spray and says “Mine”, Lister is playing video games and is accompanied by the sound effects of the game and the noises his controller is making, Kryton is painting the logo and has a very faint noise of the brush and Rimmer, who is polishing the thing is accompanied by the noise of him breathing on the logo and him polishing it. The only story to the ident is what each person is doing to the logo, polishing, etc. The target audience would be people who watch Dave to either inform or remind them that they’re showing the new series of Red Dwarf, the ident would be shown before an array of different shows that Dave broadcast, such as Have I Got News For You, Mock the Week or, in fact, Red Dwarf.
ITV – Pugwash
The colour of the ident is that of a normal kitchen and dog, however, the colour that stood out to me most was red, there was some red in the background but the hands in the ident were also wearing red rubber gloves, I don’t know if this was done to attract your attention or not but red is a colour that does tend to attract attention. The only font or writing in this ident is that of the fairly new ITV logo. The ident is live action and done in one shot as the camera very slightly moves up, down, left, right and zooms in and out. Other than a potential theme of red, I can’t see any particular theme, however, it does have music over the top of the ident, but no other sound effects. There’s no story to the ident and very little action, the only thing happening is a pair of hands washing a pug in a sink. The target audience would be ITV viewers and, arguably, dog lovers. As an ITV ident, it’s shown before some of ITV’s shows, such as Saturday Night Takeaway.
Channel 5 – Equalizer
The most prominent colour of the ident is red, however there is a fair amount of white and black. The only writing in the ident is that of the logo, and even then, all it is, is the number 5. The ident was shot using a computer-generated image for the entire thing and the tempo was quite quick to fit in with the music that was played. The theme of the ident could be music, as the images were that of bars which fitted with the volume and tempo of the music. Music wasn’t the only sound present in the ident; there was also a voice over from a woman who told you what the upcoming programme was. There was no story and little action as the ident was that of bars fitting in with music. The target audience would be people who are already watching Channel 5, but may not know what’s coming up or what channel they’re on, as the ident informs them of both. The ident was, as the voice over stated, shown just before an episode of CSI.
Channel 5 – Drums
As with the other Channel 5 ident, the main colours are Red, white and black, and are features in the background and on the red drum kit. The only typography in the ident is that of the Channel 5 logo, which is white. The ident is a live action video of a girl playing the drums, the screen behind her may not actually be there, but the girl and drums are both real and live action. The tempo is quite fast, presumably to fit in with the quick drumming but also because it’s an ident and shouldn’t be too long. There’s no real theme to the ident, but you could argue the theme of music and the colour red. As stated above, the ident Is that of a girl playing the drums, so there is obviously the sound of her playing, however there’s also a woman doing a voiceover. As with many idents, there’s no story or action, just the girl playing the drums. The target audience of the ident might be people who are watching Channel 5, but may not know what’s coming up or what channel they’re on, as the ident informs them of both. As stated in the ident, the ident was shown before Monday’s Right Stuff.
BBC One – Doctor Who Christmas Ident
The main colour of the ident is probably white, as the whole thing has snow. The only typography in the ident is at the end, when the BBC One logo can be seen on the screen. The ident was shot in live action using CGI for the obviously impossibly other wise parts, such as the flying reindeer. The tempo of the ident starts off quite peaceful as The Doctor is walking through the snow to reach his TARDIS. The theme of the ident is obviously that of both Doctor Who and Christmas. There is very little sound in the ident, but the sound there is includes: Snow crunching, reindeer and the BBC theme. The story of the ident is that The Doctor is visiting somewhere snowy, but when he returns to his TARDIS he finds that it is covered in snow, to both get his TARDIS out of the snow and reach where we wants to get to, he attaches the TARDIS to some nearby reindeer and rides it as If it were Santa’s sleigh. The only real action in the ident is when The Doctor, reindeer and TARDIS fly off. The target audience is BBC views, to advertise BBC One, Doctor Who and Christmas; it was shown before several different films and shows but only around the festive period.